ExplainerAds
Product Explainer Video
Apex SaaS · 2024
-40%
Reduction in discovery call time
+22%
Homepage conversion lift
73%
Video completion rate
2 weeks
Delivered in
The brief
The problem
Apex SaaS had a complex B2B platform that prospects struggled to understand from a text-heavy homepage. Sales reps were spending 20+ minutes on discovery calls just explaining the product basics.
The approach
What we did
A 90-second animated explainer broken into a modular structure (problem → solution → features → CTA) so clips could be repurposed independently. Built in a clean 2D motion style aligned to their existing brand guide.
Gallery
Motion Design & Script: Cadence Studio — Voiceover: Studio asset