AdsExplainer
Animated Ad Campaign
Nexus Finance · 2025
+3.2×
CTR vs prior static ads
8
Banner sizes covered
4
Social ad variants
6
Markets the system scaled to
The brief
The problem
Nexus Finance needed digital display and paid social ads that could explain a complex investment product in under 6 seconds — without losing the premium, trustworthy brand feel that their high-net-worth audience expects.
The approach
What we did
Built 12 animated display banners and 4 paid social videos on a modular system: swap the copy or CTA without touching the animation. Charcoal-and-gold motion design language communicates premium positioning without a single word.
Gallery
Motion Design: Cadence Studio — Strategy: Nexus Growth Team