Logo AnimationBranding
Logo Animation System
Pulse Fitness · 2025
4
Animation variants delivered
3
Output formats
6
Brand touchpoints covered
1 week
Turnaround time
The brief
The problem
Pulse Fitness rebranded with a bold new wordmark but had no animation spec. They needed a versatile logo animation system for social intros, app loading screens, broadcast bumpers, and digital signage — all from a single cohesive motion language.
The approach
What we did
Designed four logo animation variants (reveal, heartbeat loop, sting, exit) built around a kinetic pulse-line motif that echoes the brand's fitness energy. Delivered in Lottie for web and app, plus MP4 and After Effects source files for broadcast.
Gallery
Motion Design: Cadence Studio — Brand Identity: Pulse In-House